A 2 minute Read Explaining Why You'll Never Surf the Web Again.
- Frederick L Shelton
- Aug 11
- 3 min read
A shift is underway and it’s bigger than anything we’ve seen since the birth of Google.
We’re talking about the Agentic Web, the next evolution of the internet.
Right now, you open your browser, type a search, click on links, and then trudge through sites looking for something useful in an ocean of ads, self-promotion, fluff and garbage. That's about to end. Soon, powerful AI agents will handle it all. Not only will they search through everything to find the gold, once they have said gold, they'll do the tasks needed to convert that into gold for you and your firm! .
From Clicking Links to Sending Delegates
In this new era, websites won’t just sit there. They’ll be active players, designed to interact directly with AI agents and compete for their attention. They'll come to you! (or more accurately, your agents).
You'll just send your agents into cyberspace and all the Artist Previously Known as Pages (my apologies to Prince fans) will come to your agents and try to explain why they have the most valuable content you could benefit from. Cool, eh!
What That Means for You, Right Now
Let’s make it real. You tell your AI:
“I want to market my small family law practice. Find the best strategies, adapt them for my $3,000/month budget, focus on my city, and give me a 90-day plan I can start tomorrow.”
Here’s what happens — instantly, and without you touching a browser tab:
Your AI agent scans the entire web: Not just Google’s top ten. It reads law firm marketing blogs, watches YouTube tutorials, checks state bar advertising rules, reviews Facebook ad case studies, and pulls performance data from agencies that specialize in legal.
Evaluates credibility: Filters out fluff, clickbait, and outdated junk. Ranks what’s left by actual results and relevance to family law.
Analyzes competitors: Secret-shops your local rivals online. Checks their SEO, ad spend, client reviews, and even the tone of their messaging.
Synthesizes findings: Combines the best tactics from the highest-performing firms into one cohesive playbook. It's customized to your budget, location, and practice focus.
Builds your plan: Your agent builds a week-by-week rollout, for example:
Week 1: Claim and optimize Google Business profile, request 10 client reviews.
Week 2: Launch targeted Facebook ads for divorce mediation.
Week 3: Publish “How Child Custody Works in Nevada” blog post.
Week 4: Host a free Q&A webinar, record it for YouTube.
Automates execution: Then your agent schedules posts, drafts newsletters, sets up ads, and prewrites captions so all you do is approve and hit publish.
Why This Will Blow the Doors Off the Old Web
The old model is where you search, sift, and select. That's SO time-consuming! The Agentic Web flips that on its head. You’ll stop chasing information. You’ll start assigning objectives.
Your agent will handle the research, vetting, planning, and execution, while you focus on higher-value work. And the businesses that survive these new Search Priorities & Pro-Active Requirements will be the ones who learn how to sell to the agents as much as to the humans behind them.
Frederick Shelton's Prediction Regarding the AI Powered Agentic Web:
Within a few years, you won’t surf the web at all. You’ll quietly send a digital delegate to do your bidding, and they’ll return with not just information, but an entire executed strategy. And those agents will start working together, negotiating on your behalf, and orchestrating results without you even knowing which “sites” they visited, because in the new internet, the idea of “sites” will matter a whole lot less than the deals your AI just made for you.
Frederick Shelton is a Legal AI and Agentic AI Consultant to law firms and lawyers. He can be reached at fs@sheltonsteele.com
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