The IAM (Individual Attorney Marketing) Webinars

These webinars invite all attorneys to attend as the main purpose to ultimately build their book of business.

How to Activate & Maintain a High Value Network: The majority of high-end legal work is never even pitched. If a C-Level or GC knows an attorney they like, who can do the work needed, they get the work. Shelton & Steele offers a very precise system, wherein attorneys can identify, activate and most importantly, maintaining a network of executives, general counsel and high value individuals.

Branding - How to Get Quoted & Published in Media: A little over two years ago a friend of mine mentioned he’d been quoted in Forbes. I decided I wanted to get quoted in Forbes too! So I did extensive research, worked through trial and error and eventually developed a system that got me and almost everyone on my team quoted and featured in national media. I have since been quoted in Success Magazine, American Lawyer, Bloomberg Law, Reader’s Digest, Upjourney, Authority Magazine, Thrive Magazine, am now a regular writer for Attorney at Law Magazine and did I mention I’ve been quoted in Forbes? I’ve also been featured on numerous podcasts, including Money Matters and the Legal Mastermind. In all of these cases, a link to my website remains in perpetuity with the key words “CEO of Legal Recruiting Firm, Shelton & Steele. I cannot adequately stress the value that being quoted in national media does for an individual attorney’s brand, credibility, social media presence and SEO – for both the attorney and their firm. My system allows attorneys to use what they’ve learned within one day.


Advanced Interviewing, Vetting, Closing and Lateral Integration Techniques


Every attorney thinks they’re great at interviewing. Our experience and decades of debriefs with candidates who turned firms down, proves that most attorneys aren’t as good as they think they are. We have developed a system that helps attorneys know exactly what to say in early and late interviews. We teach how partners can vet candidates without the candidate getting offended or even  feeling like they’re being vetted. We teach specific techniques that create the highest level of persuasion and closing ratios. Finally, we offer a LIP (Lateral Integration System) which ensures that the normal “ramp up” time is reduced dramatically and that partners hit the ground running.


How to Excel at Webinars, Public Speaking and Appearing as a Guest on Media


Attorneys often speak without a focused purpose. They should speak solely of one (or more) of only three reasons: Marketing, Branding or Helping a Worthwhile Cause (which often accomplishes the first two reasons). Our methods help attorneys learn how to get speaking engagements in the right venues, how to run effective seminars and webinars, tips to help become more likeable and interesting, and how to prepare for an effectively appear on tv, radio, podcasts etc. 

Personality Profiling in Real Time


Have you ever had someone try to pitch or sell you something, and virtually everything they said and more importantly, how they said it, just felt wrong? Have you ever tried desperately to connect with a potential client, candidate or other VIP and for seemingly inexplicable reasons, couldn’t build even a modest level of rapport? Have you ever known someone who seemed hell-bent on contradicting everything you say, for no reason? This program teaches attorneys how to identify over a dozen personality characteristics on a near immediate basis. It provides specific techniques and communication strategies for dealing with even the most challenging people and employees. It is even more valuable spouses and certain family members!


Virtual Law Firms and Successful Remote Platforms


 We have been consultants to virtual law firms, brick & mortar law firms that started remote platforms and attorneys considering the virtual alternative to BigLaw, since 2015. There is much more to creating a successful remote platform or virtual firm, than just moving to the cloud. Maintaining brand integrity, creating and maintaining a sense of community, cybersecurity, retention and other factors have to be carefully evaluated. We offer specific strategies and methods that help accomplish all of this in both the short term and more importantly, over the long term.


Shelton & Steele is happy to provide references who will verify my content isn’t just good: It’s the best they’ve ever seen. Our consultants are not motivational speakers or someone who offers a lot of “fluff” (Don't you hate when only 10% of a seminar is actually worth listening to!). People start taking notes within a few minutes of webinars and sessions because it becomes immediately evident that what is taught, can be used right away.

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“Shelton & Steele guided us through every step of a law firm merger. They were clear, objective and made sure things went smoothly. What is more telling though, is that they have been in constant contact since. For over years, Frederick and his team have offered some of the best business counsel an attorney could hope for and done everything imaginable to help increase the profitability of both our office and my personal client base. 
Frederick Shelton knows more about attorney branding & marketing than anyone I’ve ever met – including the people in our marketing department! He’s the real thing.”